Working at the Bottom of the Pyramid - I

Brand Bulding opporunity for Companies

I would like to share a unique opportunity for telecom service providers in India. This will result in strong brand building and improving the public perception of the company.

Millions of Indians today use mobile phones and the usage is growing by the day. Millions also use rail network and take long journeys in trains. Many journeys last more then 10 hrs. It is praiseworthy that most of the major rail network is now covered by telecom operators and mobile phone users are able to make calls during lengthy journeys.

Mobile users on trains still face the problem of recharging their mobiles in long journeys. Here again, service providers can come to the rescue of the consumers. They can provide ‘mobile charging boards’ on railway platforms.

Each ‘mobile charging boards’ can have four sockets; will display the Brand name and the punch line of the company. This will give the company high visibility and respect for the brand.

Although Railways has begun to provide such ‘mobile charging boards’ at some stations, these are few and far. Such boards are needed typically at stations where the train halts for 10 min. or more. But even at stations where the stoppage is of less duration, brand visibility is high.

Considering that a 4 socket board costs Rs.100/- in the retail market, the installation cost is not high. Surely, this is a opportunity waiting to be tapped.